Thursday, April 19, 2012

Facebook is marketing your brand preferences - a new form of marketing concept.


Through social media Face book has become the new marketing tool. “The mass advertising is dead” said Mark Zuckerberg, Face book’s chief executive. The new marketing form of the future will be ad messages from friend to friend through online networks.  Face book is a social networking site where people find “friends”. Each member creates a homepage where you can keep in touch with people all over the world, post photographs and share updates about your activities. Face book started with a kind of mouth to mouth advertising. They began selling ads that display peoples profile photos next to commercial messages that are shown to their friends about items they had an opinion about or that they purchased. Now they use Face book as a way to share object that friends bought or read about on the internet through broadcasting it to all friends on Face book. The concept is that those communications start to carry ad messages from the companies that sell them. This is so called “social advertising”. Nothing influences a person more than a recommendation from a trusted friend, our cultural environment.

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